Copa del Rey MAPFRE

Purobeach
01-08-2017
RETURN
Purobeach brings its lifestyle concept to one of the most prestigious events on the international sailing

Purobeach brings its lifestyle concept to one of the most prestigious events on the international sailing calendar, the Copa del Rey MAPFRE. With 138 boats across 10 different categories, this year’s Copa is the largest ever. The Mallorcan beach club brand will set up a Purobeach pop-up in the famous Real Club Náutico de Palma, for the duration of the competition. It will be presented by Purobeach Illetas, serving as a great opportunity to get to know all about the latest member of the Puro family. Sailors who are participating in the competition, as well as visitors who wish to experience the Copa del Rey atmosphere, are invited to experience our Oasis of Happiness.

On Monday 31st July, King Felipe VI of Spain arrived at the RCNP before a multitude of photographers, before entering the Club and afterwards boarding the boat in which he will compete, marking the beginning of the official competitions.

As the official sponsor of the pop-up, Purobeach Illetas brings its resident DJs to play the best in Puro music each day, and its finest bartenders to prepare a stunning range of cocktails and drinks to quench the thirst of the attendees, all while surrounded by the Group's signature furniture and interior design. Purobeach Illetas will also be sponsoring the yacht races on Monday 31st July, with Beltran Älvarez, CEO of Puro Group, and Borja Älvarez, PR, Co-Branding and Events Manager, awarding a dinner at Purobeach Illetas to the winners of each category.


The Puro Group and the RCNP have signed an agreement this year that will continue this prosperous collaboration for the next 3 years. Puro has always been heavily involved with the nautical world and are delighted to continue as the exclusive beach club for the Copa del Rey. The Group’s CEO, Beltran Älvarez de Estrada said, “This collaboration is very positive, both for visibility of our brand and for the reputation and promotion of our beach clubs and hotel. It is important to be linked to brands that have a high international profile, especially as we are expanding into other markets over the next couple of years”.

 All Puro’s clients are invited to come and participate in the Mediterranean surroundings that Purobeach has created for the Copa del Rey in the RCNP. This world-famous regatta is one of the highlights of the summer season, attracting sailors from across the world, celebrities, members of the Spanish Royal Family and prestigious international brands.

 

 

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