The season of sun and luxury is here: Purobeach Openings 2025

Summer has returned, bringing with it the calm, luxury, and sophistication that only Purobeach can provide. Our exclusive oases, from Palma to Vilamoura, are once again opening their doors to welcome those searching for an unforgettable experience by the sea. Get ready to enjoy an exceptional setting where relaxation, music and wellness come together in a unique way. 

With the arrival of the 2025 season, Purobeach reaffirms its commitment to excellence, comfort and the creation of unique environments that have become iconic destinations for travellers worldwide. This year, the openings have been specially prepared to guarantee tailor-made experiences that combine premium hospitality, exquisite gastronomy and an ambience that invites you to completely relax and unwind. 

A new beginning: Purobeach Palma and Illetas 

The iconic Mallorcan coast is, once again, the perfect setting to welcome in the season. The first to open its doors was Purobeach Palma on 28 March. This classic urban destination offers a complete experience with panoramic bay views and an elegant ambience that invites you to unwind and enjoy. 

Purobeach Palma stands out for its impeccable service and ability to adapt to the needs of its guests. Every detail offers absolute well-being, from relaxing outdoor massages to yoga sessions in front of the sea. In addition, its restaurant has an international menu with a strong Mediterranean twist, ideal for those searching for authentic and refined flavours. 

A few days later, Purobeach Illetas reopened on 4 April. Located in a prime, natural setting, its concept combines the serenity of the Mediterranean with contemporary and sophisticated design. It is ideal for those seeking a peaceful haven in a refined atmosphere. 

At Purobeach Illetas, the experience is elevated by a curated selection of exclusive cocktails, relaxing music, and personalised service, ensuring that every visit becomes an unforgettable memory. The establishment's architecture and décor reflect a modern, minimalist style that blends perfectly with the area's natural surroundings. 

Discover the urban luxury of Purobeach Barcelona 

Purobeach Barcelona reopens on 18 April, offering a unique space that blends the city's vibrant energy with the tranquillity of an exclusive oasis. Located near the sea, its infinity pool and elegant Bali bed area create the perfect setting to enjoy unique moments. As always, Purobeach Barcelona's cuisine and music will delight and surprise guests. 

Its menu offers a culinary journey through diverse international influences, from Mediterranean dishes to Asian-inspired creations. In addition, its resident DJs create a vibrant and sophisticated ambience that perfectly complements the experience. 

Menorca & Portopiccolo: Mediterranean sophistication 

The magical island of Menorca joins the summer season with the opening of Purobeach Menorca on 1 May. Its prime location offers unparalleled sea views and a tranquil atmosphere, making it an essential destination for those seeking a relaxed luxury experience. 

Purobeach Portopiccolo opens its doors on 16 May. Located in a picturesque Italian harbour, this oasis combines Mediterranean tradition with modern and elegant style. The experience at Portopiccolo is unique, offering an exclusive environment with high-end services. 

These establishment's gastronomic concepts are another of their main attractions. Purobeach Menorca stands out for its fresh, healthy cuisine, while Portopiccolo surprises with contemporary Italian recipes that celebrate the region's gastronomy. 

Vilamoura and Milan: cosmopolitan experiences 

1 April saw the reopening of two of our most special destinations: Purobeach Vilamoura and Vertigo Milano by Purobeach. 

In Vilamoura (Portugal), the experience focuses on a vibrant, cosmopolitan lifestyle. The combination of its sea-level pool, globally inspired gastronomy and carefully designed ambience makes it a regional reference.