Fashion trends for summer and beach - Purobeach

Summer beach fashion trends for the season

With the arrival of summer, the world's most exclusive beaches become the perfect backdrop for the latest fashion trends. This year's summer trends are full of style and elegance, from sophisticated swimwear to chic accessories. Here's a look at what's setting the pace in the world of beach fashion for you to get inspired and choose your favourites.

Renewed classics, elegance and comfort in one garment

This summer, classic swimwear such as bikinis and swimming costumes have been renewed with modern details. Neutral tones such as white, beige and black combine with asymmetric cuts and metallic details for a sophisticated touch. Strappy bikinis and swimming costumes with plunging necklines are all the rage, providing the perfect balance between elegance and sensuality.

Tropical prints and animal prints

Prints have been popular this season. Tropical motifs with exotic leaves and flowers bring a fresh and vibrant feel, while animal print remains a bold choice for those who want to stand out. By combining these prints with modern cuts, you can achieve a beach look that is both fun and stylish.

Sustainability: a growing trend

Sustainable fashion continues to gain ground in the industry, and swimwear is no exception. Brands like Purobeach have launched swimwear collections made in Spain and Portugal using vegetable dyes and minimising transport. We make it possible to look fabulous and care for the environment at the same time. In Puro Shop, their online store, you can find various options that combine stylish design with responsible practices.

Wide-brimmed hats and stylish caps, the perfect finishing touch

Wide-brimmed hats are a must-have for any beach outfit. They protect you from the sun and add a touch of glamour. This year, neutral and natural tones, such as straw and cotton, are the most sought-after designs. Caps with personalised details, such as embroidery or appliqués, are also gaining popularity for their casual-chic style.

Sunglasses: protection and style

Good sunglasses protect your eyes from harmful UV rays and are a must-have fashion accessory. This summer, trends include sunglasses with large frames, geometric shapes, and retro styles reminiscent of 70s fashion. Opting for lenses with gradient colours or mirrored effects can add a modern twist to your beach look.

Minimalist jewellery

Minimalist jewellery continues to be a strong trend in beach fashion. Delicate necklaces, slim bracelets, and simple rings in gold or silver tones are perfect for complementing your outfit without overloading. These accessories add a touch of sophistication that suits a day at the beach as well as a sunset dinner.

Kaftans and sarongs, elegance in movement

Kaftans and sarongs are versatile, lightweight garments that have become essential for beachwear. Kaftans with embroidery and ethnic details are comfortable and add a touch of elegance. On the other hand, Sarongs are ideal for transforming your look quickly and easily, allowing you to go from the beach to a restaurant in a matter of minutes.

Cool, flowing dresses

This summer, flowing, lightweight dresses are at the heart of beach fashion. Natural fabrics such as linen and cotton are in demand for their freshness and comfort. Designs with asymmetric cuts and ruffles add movement and dynamism, making every step a style statement.

Linen shorts and blouses

Linen shorts and blouse sets are a comfortable and stylish choice for a day at the beach. High-waisted shorts paired with loose blouses create a relaxed yet sophisticated look. This combination is perfect for walking on the beach, enjoying a meal at a beach bar, or exploring the local shops.

If you're looking for the latest trends in beach fashion, we recommend you check out the Purobeach online shop. At Puro Shop, you'll find an exclusive selection of clothing and accessories encapsulating the spirit of the world's most exclusive beaches. From stylish swimwear to chic accessories, Purobeach offers everything you need for that stylish touch this summer.

FAQs

What are the swimwear trends for this summer?

This summer's swimwear trends include revamped classics such as strappy bikinis and asymmetrically cut swimming costumes. Tropical prints and animal prints are also on the rise, as well as sustainable options made from recycled materials.

What are the must-have accessories for beachwear?

Wide-brimmed hats, large-framed sunglasses, and minimalist jewellery are the must-have accessories for beach fashion this summer. These items complement your outfit, offer protection from the sun, and add a touch of elegance to your look.