Puro Hotels and Purobeach | Lifestyle between city and sea in Mallorca

Puro Hotels and Purobeach: a lifestyle between the city and the sea 

In the heart of Palma de Mallorca, a new concept has emerged that beautifully blends two worlds: the vibrant atmosphere of the historic centre and the tranquillity of the Mediterranean Sea. This is the Puro universe, which comprises Puro boutique hotels situated in Palma’s Old Town and the exclusive Purobeach hotels by the sea. This combination allows travellers to immerse themselves in the city’s culture, art, and gastronomy while still enjoying the coast’s calm and well-being. 

This article explores Puro’s origins, style and distinctive offerings, as well as its recent expansion that has enhanced a refined and contemporary lifestyle: the Puro Lifestyle. 

The origins of Puro 

The Puro brand was founded in 2004 by Swedish entrepreneur Mats Wahlström. It began with the renovation of an 18th-century palace in the La Lonja neighbourhood, which was converted into the first Puro Hotel. From the outset, the project was committed to a clear identity: contemporary design, local authenticity and service focused on the experience rather than purely functional aspects. 

A year later, in 2005, the first Purobeach opened. Its calling card—Balinese beds, carefully curated music, massages by the sea and healthy international cuisine—became an instant hit. With this combination, the brand laid the foundations for a model that seamlessly blends urban dynamism with the calm of the sea. 

Puro Hotel Oasis Urbano 

The current Puro Hotel Oasis Urbano features 51 rooms, each with a unique design that respects the historical architecture while also offering a modern and elegant style. Located in the heart of the historic centre, its location allows guests to walk to the city’s main commercial and cultural spots, including Palma Cathedral, Paseo del Borne, Jaime III, and La Lonja. 

The hotel’s highlights include: 

?    Great Room, where contemporary design and original architecture coexist. 

?    Rooftop with Balinese beds, perfect for afternoons and evenings with views over the rooftops of Palma. 

?    Beatnik Restaurant & Bar, a gastronomic space offering fusion cuisine with a distinctly cosmopolitan flavour. 

?    Wellness & Spa, with sauna, Turkish bath and massage cabins. 

Purobeach Palma: Oasis del Mar 

In contrast to the city hotel, Purobeach Palma presents itself as an “Oasis del Mar.” This beach club features a swimming pool, terrace, restaurant, bar, spa, and relaxation areas facing the Mediterranean Sea. 

The details make the difference: 

Personalised welcome, with filtered water, fresh juice, premium nuts and amenities. 

Swimming pool surrounded by sunbeds, with carefully curated music played throughout the day. 

International cuisine, inspired by flavours from Miami, Marrakech and Melbourne, with fresh and healthy ingredients. 

Wellness by the sea, with massages, beauty treatments and after-sun service. 

Mediterranean sunsets, accompanied by signature cocktails and musical performances. 

The experience embodies the brand’s philosophy: exclusivity without ostentation, relaxed luxury and a connection with the natural habitat. 

The duality of the city and the sea 

Puro’s great appeal lies in its perfectly balanced duality