Purobeach Porec: a new icon of luxury on the Adriatic Riviera
Purobeach Pore?: a new icon of luxury
The Adriatic Riviera is about to add a new benchmark in premium hospitality. Puro Group, one of the most influential names in the luxury beach clubs sector, and Valamar Riviera, a leader in high-end hospitality in Croatia, have joined forces to bring Purobeach Pore? to life, a space that will open its doors in 2026 and promises to redefine the concept of well-being by the sea. Its arrival marks a milestone for the destination, reinforcing Pore?'s position as a must-visit location for travellers seeking exclusivity, design and memorable experiences.
A project that elevates the Adriatic experience
The new Purobeach Pore?, situated in the Parenzana coastal park, is a renowned setting in the city where culture, historic architecture and a vibrant marine promenade come together. This prime location allows the new beach club to blend naturally into an area cherished by locals and international visitors alike.
The space is situated independently but offers direct access to the new 5* Pical Resort, enabling guests to experience a comprehensive ecosystem of premium services. The proposal envisions a seaside retreat where every detail stimulates the senses, creates moments of connection, and celebrates the essence of the Mediterranean.
The project's architecture beautifully merges modern lines with characteristic elements of the Mediterranean style. The design features a fluid layout that encourages relaxation and enjoyment. Key areas include an outdoor swimming pool, premium sunbeds, Bali beds, a VIP section, a panoramic restaurant, a pool bar, and various spaces specifically created for entertainment and leisure.
A shared vision: quality, style and international excellence
For Beltrán Álvarez de Estrada, CEO of Puro Group, this opening represents a key step in the brand's expansion. The collaboration between Purobeach and Valamar brings together two fundamental elements: Purobeach's international vision and Valamar's established reputation for sustainable hospitality and high-quality services.
The shared objective is clear: to establish an iconic destination that elevates the Adriatic standards and provides authentic, sophisticated experiences. The partnership between the two brands strengthens a project aimed at becoming a benchmark for contemporary Mediterranean lifestyle.
A distinctive experience: gastronomy, music and well-being
Purobeach Pore? embodies a concept of relaxed luxury, aimed at those looking for more than just a day at the beach. Its services are built on three essential pillars of the brand.:
Gastronomy that fuses coastal cultures from around the world
The seafront restaurant stands out for its cuisine based on Purobeach's M3 concept, which unites influences from Miami, Melbourne and Marrakech. The dishes blend Mediterranean flavours, Asian influences and Latin nuances, with vegetarian and vegan options available. The menu is crafted for sharing, always highlighting fresh ingredients and beautiful presentation.
The gastronomic experience continues with craft cocktails, selected wines and a captivating ambience that evolves throughout the day.
Music as a hallmark
The Puro Music brand is present throughout the club, featuring international DJ sessions and a daily programme that runs from morning until sunset. Its immersive sound has become an essential part of the Purobeach identity, crafting atmospheres that perfectly blend calm and energy at just the right moments.
Among the season's highlights are the Ikigai Dinners, Mare Nostrum Nights and Sounds of Purobeach sessions, experiences where gastronomy, music and atmosphere become genuine summer rituals.
Wellness and lifestyle by the sea
The club will include an outdoor swimming pool, a restaurant with a terrace, a pool bar, and relaxation spaces. Additionally, it will feature the Garden Spa by ESPA, offering a private sauna and after-sun rituals and treatments that blend relaxation and wellness techniques.
Completing the beach club's amenities, Puro Shop will provide an exclusive selection of fashion and lifestyle items inspired by the spirit of the Mediterranean.
The strategic importance of the collaboration with Valamar
The alliance between Puro Group and Valamar Riviera guarantees a solid foundation for a project that aspires to become an international reference.
? Puro Group brings its track record in luxury beach clubs spread across destinations such as Palma, Illetas, Menorca, Portopiccolo, Vilamoura and Barcelona. Its expertise in design, gastronomy, music and lifestyle allows it to create spaces that capture the essence of the contemporary Mediterranean.
? Valamar, with more than six decades of experience, brings its in-depth knowledge of the Adriatic, commitment to sustainability and a long history of providing exceptional services in high-end hotels, resorts and campsites.
Both brands share the vision of transforming Pore? into a global destination of reference, without losing its authenticity or respect for the natural environment.
Pore?: a destination where history, nature and modernity converge
Pore?, located on the Istrian peninsula, is a premier destination on the Adriatic coast. Its crystal-clear beaches, Mediterranean atmosphere and rich heritage – including the Euphrasian Basilica, a UNESCO World Heritage Site – make the city a unique place.
Pore? boasts a vibrant cultural scene with festivals, exhibitions, and events year-round, making it an appealing destination for those looking for relaxation and/or exploration.
A decisive step in Puro Group's evolution
In recent years, Puro Group has expanded its presence with new projects, including its first resort, Purobeach Resort Santa Ponsa, and the expansion of its hotel collection in Palma. The opening in Pore? represents a new chapter in this journey, establishing the brand as a representation of the modern Mediterranean lifestyle.
FAQs
When will Purobeach Pore? open?
Purobeach Pore? is due to open for the 2026 season, making it one of the new luxury benchmarks on the Adriatic Riviera.
LOADING